Michael B. Jordan becomes first face of Coach's men's label in new photo set

On Wednesday, it was announced that the Michael B. Jordan, 31-year-old, has lent his wonderful smile to Coach's new ad campaign for its men's label.

Mic will be the first male face for the leather goods purveyor. The Black Panther villain will star in Coach's Spring 2019 global advertising campaign.

The campaign's photographs were taken in a dusty desert spot just outside Los Angeles. According to the brand, Our guy Mic gives off the 'cool optimism of the Coach Guy in a series of images set ‘backstage’ at a faded carnival.'

The Wire actor showed off his stunning smile in a black T-shirt mixed with a brown leather jacket. The entire photo set features Michael 'on a vintage car, dressed in the house's reimagined iconic American silhouettes.'

The Creed star shows off a number of leather items, from overnight bags to fanny packs.

He also shows off a pair of Coach sneakers and advertises the label's cologne.